Julia Larsson

– the architect of what’s next

Name: Julia Larsson
Age: 31
Role: Julia leads the development of Qamcom’s new initiative in decentralized data storage
Education: Master of Science in Knowledge-based Entrepreneurship
Family: My mom – Ulrika, my dad – Johan, and my little brother- Rasmus
Lives in: Mölnlycke, outside Gothenburg
Interests: Golf, traveling around the world and everything regarding space!
Years at Qamcom: 1 year and 9 months

Engineering the future, living in the moment.

When you meet Julia, two things stand out almost immediately: her sense of purpose, and her curiosity. The kind of curiosity that doesn’t just ask questions, but builds entirely new paths around the answers. Today, she leads Qamcom’s initiative within decentralized data storage, one of the company’s new technology fields. But how she got there is as much about mindset as it is about technology.

“I’ve always been drawn to complexity, especially the kind that matters,” Julia says. “Qamcom offered the chance to work on something that wasn’t just technically interesting, but strategically important too.”

From vision to reality

She joined the company when the idea of decentralized storage was still in the early stages, more vision than roadmap. Since then, her role has evolved from exploring ideas and market dynamics to shaping strategy, forming global partnerships, and making sure the technical and commercial sides align.

“The real shift came when we stopped asking ‘what if’ and started building. Today, I co-lead the initiative with Tomas Nörgaard, and it’s been a true ground-up effort. There’s a lot of trust, a lot of shared thinking – and that’s rare.”

An early start with emerging tech.

Long before Julia joined Qamcom, she was already immersed in innovation, working across blockchain, fintech, EU-funded research and startup advisory. At the core, her work has always revolved around transformation: of systems, of thinking, of impact.

“I’ve never separated tech from people,” she says. “I see technology as a way to connect things – ideas, people, systems. And to build better solutions. I’m always asking: what are we really trying to solve here?”

That systems view is part of what drew her to Qamcom. But it was a shared perspective with Qamcom Group CEO and co-founder Johan Lassing and Tomas Nörgaard that truly sparked the beginning of something bigger.

“The real shift came when we stopped asking ‘what if’ and started building. Today, I co-lead the initiative with Tomas Nörgaard, and it’s been a true ground-up effort. There’s a lot of trust, a lot of shared thinking – and that’s rare.”

Work, curiosity, and a 300-item bucket list.

Outside of Qamcom, Julia’s life is equally driven by curiosity. She keeps a growing bucket list – currently at over 300 items and regularly checks them off. Climbing Kebnekaise? Check. Running a marathon? Check. Drinking a wine older than she is? Check.

And when she’s not scaling peaks or chasing down old Bordeaux, she’s deep into astrophysics: space missions, black holes, the mysteries of spacetime. It’s not just a hobby. It’s another kind of system to explore.

“Curiosity isn’t something I switch off. It’s just wired into how I think.”

Left: Julia at the top of Kebnekaise.
Right: Julia with her book Diamanttjuven.

Top: Julia at the top of Kebnekaise.
Right: Julia with her book Diamanttjuven.

A memory that became a mindset.

When asked about a formative moment from childhood, Julia doesn’t hesitate. At ten years old, she and her mom hiked from Abisko to Kebnekaise. A long, demanding journey with unpredictable turns. At one tough moment, her mom looked at her and said:

“The real shift came when we stopped asking ‘what if’ and started building. Today, I co-lead the initiative with Tomas Nörgaard, and it’s been a true ground-up effort. There’s a lot of trust, a lot of shared thinking – and that’s rare.”

That sentence stayed with her. It shaped how she views everything from career decisions to navigating complex technologies. For Julia, the answer has always been the same: it’s a challenge. Not a problem.

Reimagining infrastructure.

Looking ahead, Julia sees major shifts on the horizon. Especially in how we handle and process data.

“The infrastructure we’ve built over the last few decades wasn’t designed for the complexity we’re seeing now: AI, robotics, distributed systems. We need to rethink not just where we store data, but how we process it, and where.”

She believes that edge computing and data sovereignty will define the next chapter, bringing compute closer to the source of data to reduce latency and strengthen privacy. She’s also keeping an eye on space-tech as a future backbone for global infrastructure.

“It’s not about lack of talent. It’s lack of opportunity. Representation, bias, social norms – they all play a role. Companies need to take responsibility, now.”

Representation, equity, and the future of tech.

For Julia, creating better systems doesn’t stop with tech. It extends to people, leadership and representation. Especially when it comes to women in tech.

She believes schools need to present technology as something creative and meaningful, not just a matter of code. And companies must build cultures where diverse voices thrive, not just fit in.

Her advice to young women curious about tech?

“Start where you are. You don’t need to have it all figured out. The internet is your friend. And remember, technology needs analysts, storytellers, systems thinkers, designers. Your way of seeing the world is your strength.”

Future self as a role model.

Asked to name a role model, Julia smiles.

“Is it too bold to answer my future self? I often think about her and I believe she’s leading with integrity, shares knowledge generously and creates opportunities for more young women to be seen, heard and valued. Actually, that sounds a lot like my mom”

And what about her favorite superhero? Batman. No powers, just intelligence, resilience, and a sense of purpose.

“My dad used to tell me stories about Batman, Robin, and Julia. That stuck with me. Maybe being a superhero was never about powers anyway.”