Hoda Frödell
– striving for a better world, one circuit at a time
Name: Hoda Frödell
Age: 42
Role: PCB Designer
Education: Electrical Engineer, University of Borås
Family: Husband, 1 daughter and 2 stepsons
Lives in: Borås
Interests: Reading, good food, basketball (watching, not playing)
Years at Qamcom: 8 years
Striving for a better world, one circuit at a time.
At Qamcom, we believe that innovation and excellence in technology are driven by diversity, inclusion, and a deep appreciation for the people who make it all possible. As part of our ongoing “Women of Qamcom” series, we shine the spotlight on Hoda Frödell, a PCB designer with a deep passion for problem-solving and structure.
With over eight years at Qamcom, Hoda has not only helped shape innovative designs but has also become an integral part of the company’s culture, embodying our mission to inspire the next generation of women in tech. Hoda’s drive for precision can be traced back to the sacrifices her parents made when they left their homeland in search of better opportunities for their children. We will come back to that later.
“I’ve always loved problem-solving and structure. PCB layout is all about that. It’s like solving puzzles where every piece matters.”
A journey from Ericsson to Qamcom.
Before joining Qamcom, Hoda refined her skills at Ericsson, where she developed a strong foundation in PCB design. Yet, it wasn’t long before she sought a new environment – one where she could make a broader impact, not only in projects but also within the company’s organizational structure. Hoda’s search led her to Qamcom, a move that allowed her to not only expand her technical skills but also take on internal roles such as the important offboarding role, contributing to the company in meaningful ways.
The flexibility and autonomy that Qamcom offers were a key factor in her decision to join. Unlike many larger corporations, Qamcom’s role-based decentralized organizational structure allows employees to take part in decisions that affect both projects and the company as a whole.
“Decisions are made faster here. It’s empowering. You know the company believes in you and invests in you.”
“What’s great about Qamcom is the ability to influence the company at different levels. It’s not just about the work we do, but how we evolve together, as individuals and on a company level.”
From circuit boards to corporate culture.
Hoda’s role at Qamcom has evolved significantly over the years. While PCB design remains her core function, she has also embraced other roles within the organization, contributing to internal processes and corporate culture.
“Qamcom is open, innovative, and values its employees. You’re not limited by your role; you can really make an impact here and grow beyond your field of expertise.”
“Just go for it! Technology is one of the most impactful and transformative fields. If you’re interested, pursue it – you’ll have the chance to shape the future.”
The strength of a supportive network.
When asked what stands out most about her time at Qamcom, Hoda didn’t hesitate to praise the people she works with. The collaborative spirit within the company is something she really values.
“The best part about working at Qamcom? The people. You walk down the hallway, and you can feel the intelligence and passion in the atmosphere as well as in every conversation.”
Inspiring the next generation of women in tech.
Like many women in technology, Hoda is aware of the gender disparity in the field. But she believes that change is coming, starting with young girls seeing more women in tech roles.
For young women curious about technology, Hoda’s advice is simple: take the leap.
She dismisses the myth that working in tech means sitting behind a screen all day, bored. Instead, she highlights the excitement and innovation within the world of technology and engineering.
“It’s not like the movie “Office Space”. It’s not boring. The projects are incredible, and the impact is real. Come see for yourself.”
“One reason there aren’t more women in technology is that we don’t have enough female role models. Girls don’t see themselves in these roles, and that needs to change.”
